Big Idea

Persuade people to visit National Parks by showcasing a treasure hunt of experiences. Coordinates point to interactive eyeholes where in order to look in, they must do an action (i.e. grab hold of an ice pick or lean over a railing).

Users are then invited to share their outdoor images on social media using #hiddenview. The pictures are gathered real time to form a photo mosaic billboard.

Art Director: Morgan Crockett

Copywriter: Taylor Crane